Desire Holding

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ABOUT US

Create a different
fragrance concept

Born from a clear and ambitious vision, Desire Holding is a truly international brand-building company. We expertly design, manufacture and distribute a brilliant portfolio of world-renowned Lifestyle, Luxury and Proprietary brands. Our unique strength lies in blending legacy with modernity and purposeful vision with fashionable aesthetics. Through our strategic hubs in Luxembourg, Italy, the USA, the Netherlands and the UK, we maintain a flexible and direct presence in over 50 countries worldwide.

Manufacturing

Direct connection with leading manufacturers, eliminating intermediaries to optimize production timelines.

Commercial

Our direct sales teams in Italy and abroad are supported by strategic local distributors worldwide.

Brands

We manage a diverse brand portfolio from mass to niche markets, with continuous new licensed additions.

Creativity

Our in-house creative team handles complete 2D/3D design, marketing, and end-to-end campaign development.

“The measure
of intelligence is
the ability to change”

- Albert Einstein

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BRAND

Our portfolio

Our brand portfolio spans from accessible lifestyle fragrances to exclusive luxury creations, each partnership carefully curated to resonate with distinct global audiences. We collaborate with iconic names and emerging visionaries to create olfactory experiences that capture market trends while maintaining authentic brand identities.

Lifestyle

Fresh, accessible fragrances that add personality to everyday moments with trendy, recognizable styles.

DISCOVER

Premium

Crafted with selected raw materials by expert perfumers for elegant, signature olfactory experiences.

DISCOVER

Luxury

Artistic fragrances using rare materials for those seeking unique expressions of exclusive sophistication.

DISCOVER

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PORTFOLIO

Our latest project

We proudly present C’EST MOI! by S.T.Dupont, the new luxury fragrance line that captures the brand’s renewed spirit. These signature scents combine a refined balance of heritage and modernity with a bold expression of individuality, reflecting the Maison’s strategic expansion into luxury perfumery through two captivating fragrances for him and for her.