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ABOUT US

Create a different
fragrance concept

Born from a clear and ambitious vision, Desire Holding is a truly international brand-building company. We expertly design, manufacture and distribute a brilliant portfolio of world-renowned Lifestyle, Luxury and Proprietary brands. Our unique strength lies in blending legacy with modernity and purposeful vision with fashionable aesthetics. Through our strategic hubs in Luxembourg, Italy, the USA, the Netherlands and the UK, we maintain a flexible and direct presence in over 50 countries worldwide.

Manufacturing

Direct connection with leading manufacturers, eliminating intermediaries to optimize production timelines.

Commercial

Our direct sales teams in Italy and abroad are supported by strategic local distributors worldwide.

Brands

We manage a diverse brand portfolio from mass to niche markets, with continuous new licensed additions.

Creativity

Our in-house creative team handles complete 2D/3D design, marketing, and end-to-end campaign development.

“The measure
of intelligence is
the ability to change”


- Albert Einstein

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BRAND

Our portfolio

Our brand portfolio spans from accessible lifestyle fragrances to exclusive luxury creations, each partnership carefully curated to resonate with distinct global audiences. We collaborate with iconic names and emerging visionaries to create olfactory experiences that capture market trends while maintaining authentic brand identities.

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PORTFOLIO

Our latest project

We proudly present Liu Jo Silkway Wow, the latest fragrance that captures the brand's bold femininity. This vibrant scent combines sparkling top notes with a sensual drydown, reflecting the modern woman's dynamic spirit through its innovative olfactory architecture and striking bottle design.