TFWA SINGAPORE 2024: another extraordinary edition this year!

20/05/2024

TFWA 2024: Desire Fragrances at Cannes

30/10/2024
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NEWS & EVENTS

Milano Beauty Week 2024

We are thrilled to have participated in #MilanoBeautyWeek, a vibrant celebration that stands as a key gathering for the beauty and well-being community. This week offered an extraordinary journey through cutting-edge trends and timeless rituals, highlighting the transformative power of beauty as a form of self-expression.

The event was a true source of inspiration, filled with captivating presentations on the latest trends and immersive, hands-on experiences that fostered creativity and meaningful connections.

A special thank you to Liu Jo, who hosted us in their stunning Vittorio Emanuele store, where the worlds of beauty and fragrance beautifully intertwined.

Attendees enjoyed a unique opportunity to craft their own bespoke fragrances from a diverse range of raw materials, a truly personalized experience made possible with the invaluable support of the Eurofragance team. A particular thanks to Angeline Leporini, Senior Perfumer and creator of the Silkway essence, for her expertise.


TG2 Costume & Society television report


In partnership with Rougj, we organized dedicated Color Analysis sessions, where participants discovered their seasonal palettes through personalized consultations. Flash makeup sessions then showcased the new and exclusive products from the Liu Jo Beauty makeup line (Rougj x Liu Jo), brilliantly applying the principles of color analysis.

This exquisite blend of makeup and fragrance underscored a core mission: empowering women to feel confident and authentic in their own style. It’s not just about appearance; it’s about embracing and aligning with one's personal essence to create your own unique story.
Stay Connected
To relive the highlights of #MilanoBeautyWeek and stay updated on future events, follow our Instagram profiles @liujobeauty and @desirefragrances_pr

We look forward to sharing the next chapter of this beautiful story!